The platform is rolling out a fresh option that permits them to lessen the volume of AI-created media appearing in their feeds. This move comes as the company revealed that it presently contains more than 1 bn content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a full-scale release. This advancement comes amid a surge in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
Studies have shown that almost a tenth of the most rapidly expanding channels on a popular video site exclusively feature content made by AI. A large amount of this material is classified as low-quality AI content, a phrase for substandard, mass-produced content that is frequently absurd or dreamlike.
Our research shows that many people appreciate content made with AI tools, from AI artwork to educational videos, and we want to provide users the option to increase or decrease of that, based on their own preferences,” commented a platform representative.
Scale of AI Content
The platform shared that there are presently over a billion videos on its service identified as AI-generated. In total, in excess of 100 million videos are uploaded to the platform daily, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Users will be in a position to decrease or raise the volume of AI-generated videos they watch by using the content preference option in the platform and picking AI-made media. Further subjects that can already be modified under the filter encompass politics, fashion, beauty, and movement.
AI Disclosure Rules
Its rules mandate users to identify “realistic” AI-made content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any believable AI video that is without a tag can be deleted under its terms of service.
Additionally, the platform will now attach an AI-generated tag to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing artificial media. This action is aimed to stop users from attempting to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally establishing a two million dollar AI literacy fund for professionals and institutions to produce educational content about ethical AI use. This initiative will assist charitable organizations focused on teaching computer science.
Content Safety Approach
The video-sharing app has defended its content review process, amid controversy over proposals to cut jobs for hundreds of review team members in Britain. TikTok is set to cut a significant number of roles in its trust and safety department in the UK capital, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A senior executive stated that people-led review would continue to be important, but automated tools can protect employees by filtering out the most distressing content before it has to be seen by people. The platform announced a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its AI tools.
We believe it is crucial to combine humans and technology to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is proving valuable work at speed.”
